Personal Trainer

Business Type:

Independent Contractor (Professional Service)

Objective:

Generate more new leads and create a loyal client base

Strategy:

Risk Reversal and Service Packaging

Result!

Personal Trainer tripled industry average revenues with this service package that sold for 10 times the industry average.

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Solution(s)

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Value Add Proposition

To understand why first-time buyers failed to purchase training, the first session was offered for free to clients who were qualified through a series of questions. This demonstrated credibility, empathy, insight, and most importantly the ability to provide a benefit to the person. Potential clients could evaluate the service before they opened their wallets.

First session free, with package program of services available for $3,000 for Platinum clients.

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Method(s)

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Marketing Materials

Advertise and promote free session

  • Training Program
  • Sales Scripts
  • Referral Program