TRI-ANGULAR
Personal Trainer
Business Type:
Independent Contractor (Professional Service)
Objective:
Generate more new leads and create a loyal client base
Strategy:
Risk Reversal and Service Packaging
Result!
Personal Trainer tripled industry average revenues with this service package that sold for 10 times the industry average.

Solution(s)

Value Add Proposition
To understand why first-time buyers failed to purchase training, the first session was offered for free to clients who were qualified through a series of questions. This demonstrated credibility, empathy, insight, and most importantly the ability to provide a benefit to the person. Potential clients could evaluate the service before they opened their wallets.
First session free, with package program of services available for $3,000 for Platinum clients.

Method(s)

Marketing Materials
Advertise and promote free session
- Training Program
- Sales Scripts
- Referral Program